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We have found that there are many graphic terms and processes that we, as designers, use that may be a little esoteric or confusing. We have put together some informational articles to help explain terminology as well as design and production issues. For those of you that are new to dealing with graphics terms, we hope they will help round out your knowledge of print and electronic design subjects.

Jan 26 12

Four-Color Printing

by KC

Four-color printing is the standard process for printing in color. ‘Four-color’ refers to the basic ink colors that are used to create full-color printed pieces: Cyan (a medium blue), Magenta (a bright pink-red), Yellow, and Black. Together they are known as CMYK. The diagram below shows how they can combine to create the broad spectrum of colors needed for printing full color. read more…

Jan 6 12

Types of PDF Documents

by KC

PDF (Portable Document Format) is a file format developed by Adobe Systems® to make it much easier for documents to be shared across different computer platforms (PC and Mac) and configurations. The file is created in programs such as Microsoft Word or Adobe InDesign and is then saved in the PDF format. Two of the most common programs that can read PDF files are Adobe Acrobat Reader and Adobe Acrobat Professional. PDFs can be manipulated by enlarging or reducing size to see detail on the page.

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Jan 6 12

Submitting Logo Files

by KC

When preparing a company’s design or logo, the final digital artwork files need to be flexible enough to accommodate both electronic and printing uses. It is helpful to understand the difference between the types of files needed to get the best results for each use.

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